Step Into the Future of Experiential Commerce with Agentic AI

Midmarket Brands Need More Than Off-the-Shelf or High-Cost Solutions

Today’s shoppers expect engaging, personalized experiences. But building such an experiential commerce platform is difficult.

Large brands often hire large marketing agencies. Others usually deal with difficult, do-it-yourself or out-of-the-box website platforms. But Tompkins Ventures has the partners that can help midmarket brands build next-generation digital platforms that combine content, community and commerce. And now, with powerful new agentic AI capabilities, brands can go even further.

Because enterprise-wide artificial intelligence services can help brands handle complex operations, complete specific tasks faster and improve customer satisfaction.

All while delivering a better user experience. Midmarket brands finally have the scalable, intelligent growth the digital world promises.

A Smarter Platform, Built for Growing Brands

The heart of our partners’ offering is a modular, widget-based experiential commerce platform. This flexible platform is not an eCommerce out-of-the-box tool. It helps midmarket brands tell their story, build communities and make it easier for customers to shop.

That’s content-rich storytelling, community engagement and shopability. That trifecta enhances brand loyalty and drives results companies can measure.

Unlike generic or high-cost enterprise-level systems, this solution combines custom technology and user-friendly design. It supports creating content, online sales and community features – all in one place.

5 Paths Toward Brand Success

The experiential commerce platform supports growth across five important areas:

1. Enhance customer engagement: Create interactive content and experiences that connect emotionally with customers. Building stronger relationships leads to more loyalty and repeat sales.
2. Empower growth with innovative technology: The modular system fits your brand’s needs without the high cost of custom software. Add features as you grow.
3. Drive revenue and conversion: Shoppable content connects to your website and content management system (CMS). This makes it easier for shoppers to buy, boosting sales and average order sizes.
4. Streamline operations: Manage content, communities and commerce from one place. This simplifies workflows and makes it easier to adapt as your business changes.
5. Create content faster with AI: Use generative AI to produce educational, SEO-ready content quickly. This helps bring in more traffic, boost search rankings and increase conversions.

What Is Agentic AI?

Agentic AI are artificial intelligence agents designed to think and act on their own. They can complete specific tasks, solve problems and even work with other AI systems to tackle complex tasks. These AI agents plan, make decisions and adjust based on results.

Agentic AI includes several foundational capabilities:

• Autonomy: Works independently without constant input
• Memory and context: Remembers past actions and uses that knowledge
• Planning and execution: Breaks big jobs into smaller steps and completes them
• Collaboration: Multiple AI agents can work together on large projects.

In retail and commerce, agentic AI can improve everything from product content to customer support. It helps brands act faster, respond smarter and personalize the user experience in real time. That’s experiential commerce at its best.

AI Services That Power Your Business

Our partners now offer enterprise-level AI services to support every step of your digital strategy. These services include agentic AI development, agent orchestration/performance and Agentic AIOps.

Agentic AI development designs, builds and integrates AI agents that match your business goals. These tools work within your systems and complete specific tasks automatically.

Agent orchestration and performance manages multiple AI agents that work together. Our partners help optimize these systems so they run smoothly, scale easily and perform reliably.

Agentic AIOps gives continuous support for your AI setup. Our partners help ensure high performance, accuracy and cost efficiency. This service keeps your tools running at their best.

Agentic AI in Action: Real Use Cases

With the right AI agents in place, your brand can create better content, faster. A product content agent can pull and clean data from different sources. Using that data, agentic AI writes SEO-optimized descriptions that match brand guidelines.

Likewise, a content enrichment agent can upgrade product pages by writing descriptions that focus on benefits. These agents also can generate images or videos and summarize customer reviews.

These agents save time, reduce errors and make content more useful and engaging. Such a combination improves the user experience.

Your Path to Smarter Commerce

Midmarket brands who connect with Tompkins Ventures can build their own direct-to-consumer (D2C) success stories. Combining immersive technology with smart AI capabilities makes it possible to grow your business without sacrificing creativity or control.

Whether you’re in fashion, wellness, home care or lifestyle, this AI-powered platform gives you the tools to connect with your customers in more meaningful ways. And, even more importantly, deliver real results.

Ready to build your future?

Let Tompkins Ventures help you find the right partners to power your commerce strategy with content, community, commerce and agentic intelligence.

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